Journal

Today we filmed the final section of our video, this was Gangnam Style. This section was the most difficult to organise and obtain the equipment and people to star within. The first thing we needed to sort out was the location,we had two possible locations that we could have used these two location were the drama room which we used for the greenscreen shots or the school hall. As location guy I had to see whether it would possible to use both of the locations, I was granted permission for both locations so as a group we discussed which would be best to use. We came to a conclusion that the drama room would be ideal as it is the darker of the two rooms , which means that the laser lights and smoke machine would be more visible providing us with the best effects. Due to one of the group members being a DJ it meant that we could easily obtain the correct equipment to create a club feel and also to make our video ad close to the original.The next thing which we had to do was obtain the extras that would feature in the music video, this was difficult as people dropped out because of other commitments. This was the last section of the video that we needed to shoot so the next stage is to edit the clips and insert them into the correct place within the time.

Journal

Today we shot the class room scene which will feature at the start of your music video, within this scene we had the idea that the character will be sitting in class whilst listen to his IPod. When ‘One More Time’ plays he closes his eyes and when he opens them everyone has disappeared.  Before we started to film this section of the music video we had to make sure we had the right number of people to be in the class room scene, we had to make sure that the people that we got would follow our instructions. This scene will tie the music video together and help the audience gain an understanding of what the narrative of the video is.  What we film leads up to the character leaving the classroom; this is where it will link to what we filmed earlier on in the week.

Journal

Today we started to film the corridor scenes; this piece of footage will link our dance routines together.  As we were unable to shoot at Woolwich Polytechnic we had to change the location of the shoot, the original corridor we were going to use were straight but due to the change in location it meant that we could no longer use a straight corridor. The reasoning behind using a corridor is so the character is able to run through each door and down flights of stairs. We came to a conclusion that it was highly beneficial in the end by not using a straight corridor; this is because it provides the video with pace and also it keeps the audience guessing.  When shooting this scene we decided to keep our video consistent and keep the quality good, we shot on the broadcast camera and by doing so it meant that the shot that we obtained were to a professional standard.

Journal

Today we started to shoot was the Cha Cha Slide spoof section of our music video. This video was one of the easiest we had to shoot son far, this is because the costume and props we needed were easily obtainable. The costumes that we needed were simple, we needed casual dress meaning that the members had to bring in clothes they tend to wear, and the hardest part of shooting was obtaining the filming equipment as we had to make sure no one had booked the equipment for the same day as we wanted to films so I booked the equipment at the start of the week so we know we were able to use it. When filming we had a problem with lighting, we originally only used two lights as this is what we previously used, but we needed to add more light as the person at the front had a dark face and also the person who mocks the dancers in the video.

Journal

Journal

This week as a group we came to a conclusion that we weren't going to shoot the Britney Spears 'Hit Me Baby One More Time' spoof as we all agreed that the video would be hard to do with the time and resources that we have. The first video that we started to shoot was the spoof of Queens 'Bohemian Rhapsody', we started to shoot as a four to recreate the four faces but we found this difficult as we all couldn't get into the correct positions. So we came up with the idea to film each other individually and position the faces correctly when using Final Cut Pro. Once we obtained footage from all four of us, with this we cropped the frame so we all fit into the frame. Once we cropped the footage we then had to match the miming with the lyrics of the so everything was synchronised. We also started to shoot some of the footage for our music video, the scene that we done was the Justin Bieber 'One Time' . The reasoning behind us shooting this first is we needed less preparation and it was the easier one to do as there was no dance routine needed. We only required a green screen, a camera and lighting all of which are not time consuming.  As Jason already had the costumes prepared, it meant that as soon as we set up we could start. Before we started shooting we looked at the original video to see the elements that we cold mimic, this was to make the video look as realistic as possible so people know what video and who we are spoofing.

Ideas and Discussion

Journal

Today in our groups we had to produce our audience profiling, within this we had to decide on many things. The main thing that we had to decide on was the target audience, deciding this was a time consuming process as in the group we had many opinions. The main problem was deciding on the age that our target audience should start at, in the end we decided to choose 16. Once we decided to start our target audience at 16 we then had the choice to choose an age in which the target audience will end,     after a discussion we came to a conclusion that we should end the target audience at 25. By doing this it doesn't  mean that people older than 25 cant listen to our music but we will aim the music and style from people aged 16-25. We decided to end the target audience at 25 because we wanted to reach people that go clubbing and we thought that 25 is round about the age they stop. We believed this could stop because people age 25 might start to have family commitments and therefore no longer go clubbing. We then had to decide on a number of items and also text that relates to our target audience so we done this using photoshop.

Digipak

Journal

Journal

In today’s lesson as a group we discussed potential elements that we could use within our music video. The first thing that we had to do is choose the brief that we thought would suit our ideas for the music videos best. As a group we had to narrow down from 7 briefs to just 1, we already had ideas in mind for the video. In the end we narrowed it down to the magna brief, this is because the genre of music which is dance will work well with the ideas that we have. So once we chose the magna brief we had to produce a name that would portray the genre of music that they are associated with. We brainstormed various ideas that we could use for names, in the end we came to a conclusion to us BooSH as our name this is because we believed that it can appeal to a wide audience.

Crisis in the Music Industry

In today’s lesson as a class we read through a article about the current situation of the music industry. Whilst we were reading through we highlighted important things about the current situation. From this we can see any changes that may need to occur or things that need to be stopped. For example downloading free music is one of the major factors that affect the music industry as they produce no income from illegal downloads. These are the important parts that I highlighted:

· The music industry is changing rapidly

· Consequences are the development digital media formats which can be reproduced and distributed by anyone effectively cost free.

· The losers are the musicians and corporations

· De-commodification of music - No longer worth anything

· In the 19th century music could be bought and sold for profit.

· Commodity of the music becomes effectively free

· Try to sell musical commodities at a relative profit.

Adorno and Horkheimer Theory

Leona Lewis

An artist that fits into Adorno and Horkheimer theory is Leona Lewis. Leona came to fame on the TV Show X Factor and since she won the show in 2006 she has had three number one songs. Leona Lewis fits into the theory because she can be typed as a typical TV Show winner. Leona Lewis can fit into this type because most X Factor winners obtain the Christmas Number one. When She first auditioned she was an ordinary women who dressed how she want, this can be seen from her first audition she was dressed well but she didn’t have much makeup on. If you look at her now it looks like her image has been branded by other people who want her to look like a superstar. Now she wears make, has her hair straight and wear expensive brand clothes.  The theory states that shows like X Factor produce stars that are all similar and that many of them aren’t unique.

Lady Gaga

I believe that an artist that doesn’t fit into the theory is Lady Gaga. I believe that she doesn’t fit into the typical women singer; I think this because she has her own style and doesn’t follow other people. Lady Gaga is known for her unique dress sense, one of her most famous dresses is the one made out of meat. Even though she is a well know artist she differs from the typical women artist such as Leona Lewis and Alicia Keys. This is because she doesn’t fit into the typical category she took inspiration from David Bowie, Michael Jackson, Madonna and Queen. With this she mix them together to make her own image which separates herself from the others.

Westlife

I believe that Westlife are a typical boy band within the music industry, I believe this because of their style and the type of music they sing about. Their song Uptown girl , relates to a girl who lives in a posh family it is a typical song as they talk about love and girls. Another example of a band that does this is JLS who also can be seen as typical. Band like Westlife within the music industry tend to be similar, they start to produce products that can make a bigger name for themselves, and this is because the industry wants to make as much money as they can through the band. The Adorno and Horkheimer theory states that the artist go through the same process, this could be that they make their first single they want to make a name for themselves. Even though this is the case Westlife have become one of the most successful boy bands, the audience have became adjusted with how typical a band is that they don’t have high expectations.

X Factor Lesson

In today’s lesson the class were split into four different groups, the four groups represented the four different X Factor judges. The four X factor judges were Gary Barlow, Louis Walsh, Tulisa and Kelly Rowland, as them we had to answer 3 questions about the show they are What we want from this year? What group do we want? One word to sum up X Factor? Whilst doing this we had to answer it as our given judge. After we done that in our groups we had to watch different performances from contestants and we had to do three things in relation to their performances they were What’s our opinion on the audition? Feedback we would give them and Industry perspective, something we wouldn’t say on camera. One of the auditions was Janet Devlin we said she done Ireland Proud, Good voice and improve confidence. Another performance that we looked at was Frankie Cocozza we thought he was very confident maybe over confident, we though he needs to work on his vocals and that he should give up singing. In this lesson by looking at the different acts it shows how fame transforms individuals, an example of this is Janet Devlin when she started the show she was shy, unconfident and pure. Later on in the show she became sexualised, this is to appeal more to a male audience. If you look at the two pictures the change in image is obvious her hair colour has changed, she wears more make up and her skirt is short which links to her being sexualised.