Centipede Video Analysis

This video by Knife Party follows Goodwins theory, one of the rules is that visuals should match up with the lyrics, the video does this well. When the word 'Centipede' is mentioned in the music video there seem to be centipedes in view, the name of the song also ties in with the lyric which proved people with an idea of what the song is about. In addition the theory also states that music videos are told in a way of a story, this specific music video has links to film noir and the title links to a film within the 1930's.The story of the music video is about pest control going to eliminate bugs, the video shows him arriving and going in home to get rid of them.This video by knife party goes against its genre of music (electro House) as they don't tend to have stories attached to them. When it comes to DJ BooSH producing his music video I believe that we can take the idea of having a narrative and do this within our music video as an audience could be intrigued about what is happening and the final outcome.