Jay-Z - 99 Problems
· The genre of the music is hip hop,
the video shows typical 'Thug Life' – Graffiti, Police, and Criminality. Styling
of characters- Chains, baseball cap, big jacket, baggy jeans.
· Derogatory treatment of women – ‘Bitch’,
dog then women shot, women in bikini. Setting- Brooklyn- Run down, Basketball
courts.
· Record shop the shots are repeated throughout –
symbolises old school keeping it real- Musical integrity
· Black and white – Ghetto style – reference
to old New York films. Opposing usual romantic, connotations make everything
seem darker/ grim linking to the life they live.
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