Change of Location

Today I was contacted by Woolwich Polytechnic School and unfortunately they had some bad news which was we were no longer able to film within their school premise. They said that the paper work that needed filling out was too much for a days filming, due to us needing film more than once they said it would be too time consuming to do so. With this being short notice we have decided to film within school, we are yet to decided on what corridor to use but time and consideration will be taken in choosing so we have a good location.

Job Roles

Me- Location

I put myself forward to be in charge of finding and obtaining a location where we are going to shoot our music video. I knew that we needed to shoot part of our music video within a school, we came to a conclusion that we didn't want to shoot it in Welling School for the main reason we didn't want it to be predictable and it to be a location that people recognize. I decided that I would like to use Woolwich Polytechnic to shoot part of our music video, I would have to contact them and see if we can get permission from them to use their school. Another location that I will try to obtain permission to use is a drama room, within this we will use a green screen and shoot parts of the music video. Its my job to get permission from both locations so we will be able to shoot our video in these places.




Luke Shelley - Director


As a whole group we decided that Luke should be the director of the music video, we chose him because we all thought that he is a good leader when it comes to media studies. We thought that he was the most organize and has the most determination to make our music video the best it can be. Luke’s job will to make sure that all of the people within the group are doing the correct things and he can work with them to make elements better.

Aaron Vander - Cinematography

Aaron's role within the group is cinematography is to be in charge of the shots and angles we use during our music video. Aaron will have an idea of the shot that we are going to use before we start to shoot, when it comes to shooting some of his ideas might change and not work so he then will have to think of different angles that we are able to use. Aaron will be working alongside me when I comes to choosing the location because the location will be determined upon the type of shot we would be able to obtain.

Jason - Costumes 

Jason is in charge of obtaining all of the costumes that we are going to use in all of our music video, this is a big part of our music video as we are going to spoof pop videos. For the audience to know what video we are spoofing Jason will get a costume similar to the ones used in the original video so the audience know what video we are doing. Jason will not fund the costumes himself as a group we will all equally split the costs. Jason has been given another small job which is to make sure that every member of our group is up to date with blogging. He will suggestions to the group about things that we could possibly put onto out blogs, this will keep the group as a whole organized.

Production Plan

Potential Errors With Our Music Video

There are several potential errors that could affect the shooting of our music video. The first and major problem is that our first choice location, Woolwich Polytechnic, may be unwilling to allow us to film there, we also have to get permission to use the rooms that we are going to be in use, we plan on using a drama room and we will have to get permission to use it from the teacher in the room. Both of these problems can be avoided by simply getting permission before we go there and getting a time slot as to when we can use the spaces that we want, and after we have got the permission then we will be good to go on with filming. Another potential problem is that we all have to learn the dance routines that we will be performing in the music video. We can eradicate this by making sure that we are all practising the dances prior to the filming and together so that we can all try to be in time when it actually comes to shooting the video.We will have to edit out the green-screen and make sure that the lighting is correct so that during editing this doesn't cause a problem a error with the lighting could lead to us having to re-shoot the whole video as the lighting was just wrong, and we have to make sure that the green-screen is set up properly to give us the best results. If we can avoid all of these errors then we will have made the best music video that we possibly could.

One More Time - Animatic

Animatic - One More Time

Once we had finished the storyboard, we decided to create a animatic to get a primary idea of what the final video would look like. We took photos of the storyboard and put them in to a movie with the music behind it. When then had to match the timings of each shot, to make sure it all works together.

The feedback we received form the course leader was very positive, with a few minor criticisms. The first piece of feedback was the music did to sound high quality and it did not match the storyboard exactly. This meant that the slow part of the song One More Time was out of sync with what we decide it would go with in our video. Despite this comment she believe that the video has a lot of potential and if the video is shot well it could be very successful. We are very happy with this feedback as it allows us to move on and start to shot the music video properly.

Location of Music Video

There are many potential location's that we can use to film our music video, taking into consideration that we need enough room to use a green screen we had to decide on a big room so that we have space to dance and not damage any of the equipment. We have decided that one of the drama rooms would be an ideal location, this is because we will have enough room to set up the equipment we are going to use e.g. lighting, green screen and camera. In addition the drama room doesn't have any natural lighting, this will be play a major part when filming. By not having any natural lighting it means that it won't affect the green screen when filming, if there is any uneven light shone onto the green screen it could make it more difficult when editing the green screen out. Before we are able to use the room we have to be granted permission from the person who resides in the room, if we are then granted permission we have to negotiate a day and time we are able to use it.                                                                                                                                                                                                                                                                                                                 

Another location that we are looking to shoot our music video at is Woolwich Polytechnic school for boys. We have decided that we would like to use a different location other than Welling School; this is because we do not want to be predictable in our locations and we would like to think we have made an effort in finding locations other than our own school and as a group we decided that too many videos have been shot in this specific location. Woolwich Polytechnic would be a good location because people wouldn't be familiarized with this location. We would use this location to film the dance routine for the song by Britney Spears - "Hit Me Baby One More Time". The location is the main part of the song as it is set in a school, before we can use it we have to obtain permission from the school itself. Again if we are granted with permission we have to see when we are able to shoot, we have to find a time and day that suits us all.

BooSH Pitch Powerpoint

Jack Mitchell AKA BooSH is a 25 year old DJ named after his love the TV ‘The Mighty BOOSH’. Originally from Milton Keynes, he begun working in local clubs making demo tapes. He moved to London at 19 where he made a name for himself on the decks and featured on various compilation albums. He then went to Ibiza where he work with various artists to produce his new album. Now back in London he decided to make a music video for his new single.





BooSH states that he has many influences who play a large part in the music that he creates, these influences include Fat Boy Slim, Basement Jaxx, The Chemical Brothers and The Prodigy.The club music in Ibiza is a large influence within his music he says that Ibiza is his favorite place on the earth it has the things that he likes more than anything else in the world these things are sun, clubbing and keeping things chill, Mitchell was quoted as saying once that his ideology in life was “Party all night and sleep all day” and Ibiza is one of the only places on earth that this was possible.




The influences behind our music video, were similar dance videos such as Gangnam Style and the original video for One More Time. We realized that dance songs videos very rarely have a narrative to them and they are quite random however these types of videos usually have some kind of dance routine, conventions that we will also try to stick to. Also in the brief BooSH stated that he disliked ‘cheesy pop videos’ so we are looking at the possibility of spoofing certain videos





The audience profile above is the primary target audience that we have identified but with regards our secondary target audience it would be females within the same age bracket and similar tastes in music. The main way that the song would be heard by both audiences is in clubs, because clubs are unisex and the people within the age range listed above.






On our mood board we put plenty of pictures of acts similar to ourselves or acts that have inspired us. Also the words that we put around the mood board are either song lyrics or things that we are going to try and incorporate into our videos. 






We decided that BooSH should be signed to Sony as there are several similar artists signed to them including:

•Calvin Harris
•Skrillex
•Mike Posner

Also Sony have the ability to get him a lot of media coverage.





1) The one of our ideas for the One More Time video will consist of a select spoofed iconic pop videos. We wanted to do
 this as we wanted to take the mickey out of videos such as Gangnam style in a similar way to of Eminem’s ‘Without Me’
video. The idea of playing with intertextual references and mocking the mainstream pop industry.

2)For the costumes we feel that because we are spoofing videos we should try and make it look as close to the real one as
 possible, so we will try and get outfit similar to ones worn in the original videos, for example morph suits for the around
 the world video and drag for the queen’s video I want to break free, again another iconic pop video. The location that we 
are considering is public places with flash mob feel with a lot of people dancing, we could also use the green screen to get
 to locations that are not realistic to get to. 

3)Because there are not many conventions for dance videos we can go crazy with the ideas that we have and can make
 the video as random as we like, because we don’t have the constraints of a normal music genre with usual codes and 
conventions demonstrated by Goodwin

4)In the video we are trying to imitate iconic dances from the YMCA to Party Rock Anthem. The reason that we feel that 
spoofing videos is such a good idea is that in our artist brief he said that he disliked cheesy pop videos, and from there 
with the lack of codes and conventions that we had that we were going to spoofvideos.Drag is intertextual reference to 
Queens ‘I want to break free’.

BooSH Pitch

Audience Profiling

Criticisms On Our Audience Profile 

• One of the main criticism that we received in relation to our audience profiling was the age that we started the target audience. We wanted to aim the video at clubbers and people age 16 doesn't fall under this so we had to change it from 16 to 18. We needed to change the age because within our profiling we have alcohol which only people the age of 18 can purchase. So we are going to change our age demographic to 18-25 to reach out more to clubbers. 

• Another part of the audience profiling that we need to alter is the gender that we have chosen. In the first draft of the audience profiling it is just aimed at males, when we received feedback people said that people of both genders go clubbing and could listen to BooSH music.
• (Talk about psychographics being aimed at a more clubber audience)

Moodboard

Logo Choice

Below are a few logo's that as a group we have come up with, all of which could be used as a potential logo for DJ BooSH. All of these logo are the same colour as we all decided this is the colour that we want to use. We came to this conclusion as the blue can symbolize the genre of music that DJ BooSH is. All four of the logo's are similar but they all have their unique features which will then help use decided what one to use as the official DJ BooSH logo.

This image has been created with the genre of music in mind, we have created this image with an electronic theme in mind. The electronic theme can be used to help people establish the genre of music which DJ BooSH falls into. Above the two 'O' is a space invader logo we have inserted this to provide the idea of the 1980's when the game was invented, bu the main reason for inserting the space invaders is because the 1980's was when dance music started to emerge.  

This logo that we have created is an inter textual reference to superhero comic books, within them they feature sound effects such as 'Pow,Bang, Crash and Bap' We believed that BooSH is a word that is similar to these sound effects so we thought that violence tends to be linked to these words. The fact that violence can be linked to these word we thought that a fist would be an ideal image to insert into this logo.

This logo we decided to approach in a simple way, the typography that we have used is basic which gives it a simple feel. We have used a glow on the typography, this is to make the logo standout and appeal to any audience.

This is the final logo that we produced, this again is a simple design which doesn't portray DJ BooSH. We have inserted a lighting bolt behind the text but this contradicts BooSH as a lighting bolt doesn't make this sound. A element that works well is the bright colour of the lightning bolt, this can suggest the genre of , music which BooSH fits into.

Planning and Research

A record label is a company that is associated with the production, distribution and advertisement of a music video and artist. There are two main categories that a record label can be split into major or independent. A major record label is a label which has huge financial backing, with this money it means that they can obtain big named artists and make more music videos. Whereas an independent record label doesn't receive financial backing from outside organisations. This is why independent companies don't become as successful because they cant produce as much money as the bigger labels. A big advantage of signing for a major record label is that more money can be made, in addition the fact that majors have more funding means that they can help get CD's into shops all over the world.

Sony Music Entertainement

Sony are one of the most recent Music companies , they were founded in 2004. They have a wide range of local artists and superstared artists. It was once owned by Sony Coporation of America.

Subsidary Companies

• Columbia Records
• Sony Music Nashville
• Columbia Records UK
• Syco Music
• JG3 Records

Universal Music Group

Universal Music Group was started in 1995 by Doug Morris and Daniel Glass, it is currently the largest

music company representing 80% of the market.

Sunsidary Companies

• F2 Records
• XL Recordings
• Top Dawg Entertainment
• Tennman Records
• will.i.am Music Group

Warner Music Group

Warner Music Group was started in 1958 as part of the film studio Warner Bro. They are the  first media company to form a cooporation with Youtube.

Subsidary Companies

• Rap-A-Lot Records
• Smoke-A-Lot Records
• Maverick
• No Limit Forever Records
• Maybach Music Group

EMI

EMI were founded i 1931 and are the oldest comapny within the major 4. They are owned by universal Music Group and Sony /ATV Music publishing.

Subsidary Companies

Priority Records

Get Money Gang Entertainment

Ice H20 Records

Pinegrove Records

Capitol Latin  

Independent Record Labels

An example of an independent record label is Loose Music, they are a British independent record label  who are based in London. They were formed in 1998 by a record label named Vinyl Junkie. Since they formed in 1998 they have relesed music with artist such asThe Handsome Family, Townes Van Zandt and Grand Drive. They currently deal with music in the current Genres: americana,country,folk,alt-country and alternative

As a group we have decide to make Sony Music Entertainment our record labels, Sony is a subsidiary company this is a major advantage because they will have the financial backing and it will provide support when it comes to advertising the artist BooSH. The original company American Record Corporation was founded in 1929 which means they have a lot of experience working with artists like BooSH. Sony Music Entertainment have artist signed from many different genre of music, this could be a major advantage for BooSH. It would be an advantage as the experience that the record label has can be used towards BooSH and any mistakes made with other artists can help the label learn from them. Calvin Harris is currently signed with Sony Music Entertainment , he is artist that is similar to BooSH so by signing with Sony it means that we can follow the same path and methods used by Calvin Harris to establish himself.

Artist Brief

This is the brief that we have chosen as a group to follow, we wont follow it exactly but we have decided to use this as a guideline. The brief informs us about a artist in this case it is a Jack Mitchell who is a DJ, the brief tells us background information about the individual. Once we decided that we wanted this particular brief in our group we discussed different ideas that would could use. Firstly we had to decide the song that we were going to use, there were many that we came up with these include centipede by knife party, right here right now by fatboy slim and many more. As a group we came to a conclusion to use the song one more time by Darft punk. Once we decided the name we all agreed that we wanted to change the name 'Magma'. We all believed that this wasn't a good name for a DJ, so we decided to change the name too Boosh.

Michael Jackson Case Study

This is the case study that I personally work on by myself, I had to choose an iconic artist who's image has changed overtime. I decided to choose Michael Jackson, I have chose him because I think he is a person who has had a major impact on the music industry. I created the case study using powerpoint, in the presentation I looked into how Michael Jackson broke into the business. In addition I also looked into events that changed peoples perception of him.

Music Video Director

Jonas Akerlund Case Study

This is a case study that Aaron Vander and I produced on a music director of our choice. The music video director that we chose was Jonas Akerlund, we chose him because he has directed some well established videos. To make this presentation Aaron and I used a programme called prezi which allows you to create an interactive presentation. The information that we inserted included things such as bio, previous work, comments made and controversy  that his work has created.