Criticisms On Our Audience Profile
- One of the main criticism that we received in relation to our audience profiling was the age that we started the target audience. We wanted to aim the video at clubbers and people age 16 doesn't fall under this so we had to change it from 16 to 18. We needed to change the age because within our profiling we have alcohol which only people the age of 18 can purchase. So we are going to change our age demographic to 18-25 to reach out more to clubbers.
- Another part of the audience profiling that we need to alter is the gender that we have chosen. In the first draft of the audience profiling it is just aimed at males, when we received feedback people said that people of both genders go clubbing and could listen to BooSH music.
- (Talk about psychographics being aimed at a more clubber audience)
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