Eminem - When I'm Gone
• The artist appears in the video he is at a counselling session, this can indicate a drink/ drug addiction links to the genre of the music rap.
• Rapper is wearing baggy tracksuit bottoms, baseball cap, hoody this can be seen as typical for the genre. The rapper has tattoos on his arm, tattoos tend to link to prison where criminals and gangsters are associated with.
• Fact that the rapper has a problem and wants to become a better person tend to link to the genre as they want a better life for themselves.
• Rapper writing lyrics how people start to make something of themselves.
• Music matches lyrics and visuals.
• Reconstructed live performance.
• Red shown throughout this symbolises love for his child which is his daughter.
• Gun is a typical gangster tool / icon.
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