Centipede Video Analysis

This video by Knife Party follows Goodwins theory, one of the rules is that visuals should match up with the lyrics, the video does this well. When the word 'Centipede' is mentioned in the music video there seem to be centipedes in view, the name of the song also ties in with the lyric which proved people with an idea of what the song is about. In addition the theory also states that music videos are told in a way of a story, this specific music video has links to film noir and the title links to a film within the 1930's.The story of the music video is about pest control going to eliminate bugs, the video shows him arriving and going in home to get rid of them.This video by knife party goes against its genre of music (electro House) as they don't tend to have stories attached to them. When it comes to DJ BooSH producing his music video I believe that we can take the idea of having a narrative and do this within our music video as an audience could be intrigued about what is happening and the final outcome.

Journal

Today in our groups we had to produce our audience profiling, within this we had to decide on many things. The main thing that we had to decide on was the target audience, deciding this was a time consuming process as in the group we had many opinions. The main problem was deciding on the age that our target audience should start at, in the end we decided to choose 16. Once we decided to start our target audience at 16 we then had the choice to choose an age in which the target audience will end,     after a discussion we came to a conclusion that we should end the target audience at 25. By doing this it doesn't  mean that people older than 25 cant listen to our music but we will aim the music and style from people aged 16-25. We decided to end the target audience at 25 because we wanted to reach people that go clubbing and we thought that 25 is round about the age they stop. We believed this could stop because people age 25 might start to have family commitments and therefore no longer go clubbing. We then had to decide on a number of items and also text that relates to our target audience so we done this using photoshop.

Digipak

Audience Profiling

Criticisms On Our Audience Profile 

• One of the main criticism that we received in relation to our audience profiling was the age that we started the target audience. We wanted to aim the video at clubbers and people age 16 doesn't fall under this so we had to change it from 16 to 18. We needed to change the age because within our profiling we have alcohol which only people the age of 18 can purchase. So we are going to change our age demographic to 18-25 to reach out more to clubbers. 

• Another part of the audience profiling that we need to alter is the gender that we have chosen. In the first draft of the audience profiling it is just aimed at males, when we received feedback people said that people of both genders go clubbing and could listen to BooSH music.
• (Talk about psychographics being aimed at a more clubber audience)

Bounce Video Analysis

I have chosen to look at this video because it sits in the same genre of music as what BooSH produces. The video doesn't have a set narrative which is a major feature in dance music. This is feature that we have decided to use in our own video, we will use this as it is a feature that occurs a lot the genre. In the video that are many dance moves that are used, this song doesn't have a set dance routine which tend to be the case in dance music. So we have decided to use existing dance routines and use them in our own music video. There are bright colours used through out which connotes the club atmosphere. We are able to see the character enter a club which symbolises the type of music, we would be unable to do this but it is a good feature to represent the genre. Finally the artist appears in the video briefly, he isn't a major part of the video. We have decided not to feature the artist BooSH.

Journal

Moodboard

Journal

In today’s lesson as a group we discussed potential elements that we could use within our music video. The first thing that we had to do is choose the brief that we thought would suit our ideas for the music videos best. As a group we had to narrow down from 7 briefs to just 1, we already had ideas in mind for the video. In the end we narrowed it down to the magna brief, this is because the genre of music which is dance will work well with the ideas that we have. So once we chose the magna brief we had to produce a name that would portray the genre of music that they are associated with. We brainstormed various ideas that we could use for names, in the end we came to a conclusion to us BooSH as our name this is because we believed that it can appeal to a wide audience.

Logo Choice

Below are a few logo's that as a group we have come up with, all of which could be used as a potential logo for DJ BooSH. All of these logo are the same colour as we all decided this is the colour that we want to use. We came to this conclusion as the blue can symbolize the genre of music that DJ BooSH is. All four of the logo's are similar but they all have their unique features which will then help use decided what one to use as the official DJ BooSH logo.

This image has been created with the genre of music in mind, we have created this image with an electronic theme in mind. The electronic theme can be used to help people establish the genre of music which DJ BooSH falls into. Above the two 'O' is a space invader logo we have inserted this to provide the idea of the 1980's when the game was invented, bu the main reason for inserting the space invaders is because the 1980's was when dance music started to emerge.  

This logo that we have created is an inter textual reference to superhero comic books, within them they feature sound effects such as 'Pow,Bang, Crash and Bap' We believed that BooSH is a word that is similar to these sound effects so we thought that violence tends to be linked to these words. The fact that violence can be linked to these word we thought that a fist would be an ideal image to insert into this logo.

This logo we decided to approach in a simple way, the typography that we have used is basic which gives it a simple feel. We have used a glow on the typography, this is to make the logo standout and appeal to any audience.

This is the final logo that we produced, this again is a simple design which doesn't portray DJ BooSH. We have inserted a lighting bolt behind the text but this contradicts BooSH as a lighting bolt doesn't make this sound. A element that works well is the bright colour of the lightning bolt, this can suggest the genre of , music which BooSH fits into.